Brandify's Guide to Color Psychology
COLORS & EMOTION
Use color psychology to choose brand colors that evoke the emotion you want people to feel when they think about your brand.
YELLOW
Positive associations: Sunshine, optimism, clarity, warmth, happiness, positivity, creativity, extravert
ORANGE
Positive associations: Friendly, cheerful, confidence, creativity, adventure, enthusiasm, success, energy, value
RED
Positive associations: Excitement, youthful, bold, love, take action, passion, romance
PINK/MAGENTA
Positive associations: Femininity, playfulness, immaturity and unconditional love, imagination, passion, transformation, creativity.
PURPLE
Positive associations:
Royal, wealth, creative, imaginative, wise, luxury, spirituality
BLUE
Positive associations: Sky, stability, harmony, peace, calm, trust, strength, loyalty, logic, security
TURQUOISE
Positive associations: Communication, clarity, calmness, inspiration, self-expression, healing
GREEN
Positive associations: Nature, peaceful, growth, health, money, generosity, hope, prosperity
GRAY
Positive associations: Balance, neutral, calm, timelessness, reliability, intelligence, strength.
WHITE
Positive associations: Innocence, goodness, cleanliness, clarity, purity, simplicity, sophistication, freshness and humility, minimalism
BROWN
Positive associations: Earth, wood, stone, comfort, security, warmth, reliability, support, authenticity, earthiness
BLACK
Positive associations: Mystery, power, elegance, sophistication, security, authority, substance