Positive associations: Earth, wood, stone, comfort, security, warmth, reliability, support, authenticity, earthiness
Negative implications: Humorlessness, heaviness, lack of sophistication, sadness, dirtiness, conservativeness
"Brown is made up of constituent hues red and yellow, with a large percentage of black. For this reason, it is imbued with much of the same seriousness as black, but with a warmer, softer tone.
Brown is sturdy and reliable, the color of earth and abundant in nature. It has the dependability and authenticity of wood or leather and is more often among the preferred colors of men than women. It has quietly supportive overtones, but can also be sad and wistful. At heart a practical and utilitarian color, brown can be sophisticated if used correctly."