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YELLOW

Positive Associations: optimism, clarity, warmth, happiness, positivity, creativity, extravert

Yellow has been shown to increase metabolism, and can lift self-esteem when utilized correctly. Because it has a relatively long wavelength, it is the most visible color; it’s stimulating and attention-grabbing. Traffic signs, advertisements, legal pads, and certain warning labels take advantage of this fact.” (1)

YELLOW
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