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Brandify's Guide to Color Psychology 
COLORS & EMOTION

Use color psychology to choose brand colors that evoke the emotion you want people to feel when they think about your brand.
 

YELLOW

YELLOW

Positive associations: Sunshine, optimism, clarity, warmth, happiness, positivity, creativity, extravert

ORANGE

ORANGE

Positive associations: Friendly, cheerful, confidence, creativity, adventure, enthusiasm, success, energy, value

RED

RED

Positive associations: Excitement, youthful, bold, love, take action, passion, romance

PINK/MAGENTA

PINK/MAGENTA

Positive associations: Femininity, playfulness, immaturity and unconditional love, imagination, passion, transformation, creativity.

PURPLE

PURPLE

Positive associations:
Royal, wealth, creative, imaginative, wise, luxury, spirituality

BLUE

BLUE

Positive associations: Sky, stability, harmony, peace, calm, trust, strength, loyalty, logic, security

TURQUOISE

TURQUOISE

Positive associations: Communication, clarity, calmness, inspiration, self-expression, healing

GREEN

GREEN

Positive associations: Nature, peaceful, growth, health, money, generosity, hope, prosperity

GRAY

GRAY

Positive associations: Balance, neutral, calm, timelessness, reliability, intelligence, strength.

WHITE

WHITE

Positive associations: Innocence, goodness, cleanliness, clarity, purity, simplicity, sophistication, freshness and humility, minimalism

BROWN

BROWN

Positive associations: Earth, wood, stone, comfort, security, warmth, reliability, support, authenticity, earthiness

BLACK

BLACK

Positive associations: Mystery, power, elegance, sophistication, security, authority, substance

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