SEO Truth Telling: Wix vs Wordpress

The other day, one of my clients called me concerned about using Wix to host her site because people were telling her that Wix has bad SEO and she was wondering if she should switch to WordPress.


Unfortunately, there are a lot of articles on the web that site outdated information about Wix's SEO capabilities.


That's why I decided that it was time to write an honest, comprehensive review of Wix v WordPress SEO to set the story straight.


First of all, let it be said that Wix is dedicated to making the site as robust and powerful as possible. The company is on a mission to continually improve and enhance website design and performance. They have been adding SEO tools and investing in their server infrastructure to make Wix sites super fast.


For example, some of Wix's new SEO capabilities include:

  • Lightning-fast page speed.

  • URL Structure: You have the ability to modify the default URL structure; Customize subdirectory names; Edit, remove, or add a prefix to URLs; and Create a completely flat URL structure!

  • Automatic sitemap updates: This happens via "301 redirects and by updating canonical and other relevant meta tags." (2)

  • Visualization of log files in the form of Bot Traffic Over Time, Bot Traffic by Page, and Response Status Over Time reports.

  • Plus Wix has built-in accurate SEO analytic reporting.


 

Grab the Wix SEO Cheat Sheet for simple steps you can take to boost your SEO!



 

QUICK SUMMARY:

Essentially, Wix makes the super-technical side of SEO easy to do.


With WordPress, you will need to study SEO strategies on how to do everything that Wix guides you through. It takes a lot of extra effort and work on your part to do in WP (using external plug-ins) that you can do in Wix. At the same time, once you reach that level, you can go further with WP technical SEO strategies by using more plug-ins.

 

Let's compare the two, Wix v WordPress, side-by-side:

PAGE LOADING SPEED

Articles report that Wix has slow page loading speeds. This is UNTRUE!

Wix is lightning fast. Over the past couple of years, Wix has made a heavy infrastructure investment in their servers so that your page speed is super fast.


BUILT-IN SEO TOOLS

Most articles correctly states that Wix has intuitive, easy-to-use, and find SEO tools.

Wix has all of the major SEO tools you need are integrated within the editor and dashboard. It’s easy to use and easy to find.

WordPress on the other hand has very few built-in SEO tools. The ones they do have are scattered about and hard to find. Professional WordPress designers boast that WP has excellent SEO capabilities.


These capabilities are implemented using plug-ins. They have hundreds to choose from - which I personally find daunting and stressful trying to figure out which ones to use.


CONTROL OVER HTML AND CODING FOR ADVANCED SEO.

Wix has recently released VELO which allows you to add custom code to your site.

However, you are unable to modify the code that is built-in using the Wix Editor.


WordPress: It is true that you can do more with WP plug-ins and have more control over the code. This is helpful if you are a professional website designer with in-depth SEO knowledge, or are planning to hire a professional design agency to build and maintain your site. (It is important to keep a watch and maintain your site otherwise it will crash or get hacked.)


SEO FEATURE

WIX (Built-in Tools)

WordPress (Using Plug-Ins)

Title Tags

Yes

Yes

Meta Descriptions

Yes

Yes

H1-H6 Tags

Yes

Via Plug-In

XML Sitemaps

Yes

Via Plug-In

Alt Tags

Yes

Yes

301 Redirects

Yes

Via Plug-In

No Index Tags

Yes

Via Plug-In

Schema Markup

Yes

Via Plug-In​

Mobile Friendly

Yes

Yes

Connect Google Search Console

Yes

Yes

Connect Google Analytics

Yes

Yes

Connect Bing Webmaster Tools

Yes