Even if you are just starting your business, the first goal to conquer to set you up for success is to brand your business.
I know what it feels like to be a newly certified life coach... I couldn't wait to get started. I knew I needed a website asap, so I started on it right away. .... Well, since I did not go through the brand clarity process, I ended up getting lost in a sea of decisions... What colors should I choose? What fonts? What should I even write????? This overwhelm lead to a sad case of me huddled up crying in a corner feeling like I had no idea what i was doing.... I then thought, what am I even doing trying to start a life coaching business in the first place!
I mistakenly confused my lack of knowing how to properly launch my business with my ability to coach. Thankfully, I enrolled in an amazing program that helped me clarify my business, niche and purpose. I was then able to brand my business, and from there everything fell into place because I had a clear roadmap to where I was going.
So, even if you are a brand new coach, or just taking over the lease of your local yoga studio and are starting a new business, don't delay... Clarify and define your brand today so you too can have a clear roadmap to take you to the next level in your business!
Here are five reasons why you can't afford to wait to brand your business!
You will get crystal clear on your business vision, purpose, and message!
Crafting a compelling brand strategy will do amazing things for your business. The first step in the branding process is to become crystal clear on your business mission, who you serve, and why you are passionate about what you do. You will define exactly what makes your brand unique and special. Once you have identified your brand attributes, you will have a compass that will guide all of your business decisions.
You will be able to make intentional decisions -- This is a game-changer for your business!
Having clearly defined brand attributes allows you to move forward in your business with intention and purpose. Making decisions that are intentionally aligned with your brand will allow you to be consistent in every aspect of your business.
Your brand visuals instantly communicate your story.
Your Brand’s Visual Identity will instantly convey the essence of your business purpose.
With thoughtful intention, you can determine your brand voice, choose your brand’s color palette, fonts, and logo design so that they all tell the story of your brand.
Your brand will attract your ideal clients.
When done well, your brand will attract the kinds of clients you dream of working with and captivate your viewers. Your brand will elevate the value of your service or product in the eyes of your customers and you will be able to start booking clients and charge what you’re worth!
Your brand elevates your professionalism.
Being professional is key. People want to work with those who they see as being an expert in their field, provide excellent service and value. Having a clearly defined brand identity empowers you to tell a single story - the story of your brand. You tell your story in every interaction with your customers… everything from the copy you write on your website and the tone of your voice, in your brand visuals, your Instagram feed, your packaging, and when they work with you in person or over Zoom.
Having a consistent message, look, and feel across all platforms builds brand recognition, customer confidence in you and your products and services and this leads to trust and eventually a sale.
If you would like to make things easy on yourself, and save time, energy, and money, enroll in the Brandify For Success Group Coaching program! I would be honored to support you on your journey! and loyalty, and create opportunities and take your business to new heights.
If you would like to make things easy on yourself, and save time, energy and money, enroll in the Brandify For Success Group Coaching program! I would be honored to support you on your journey!