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BRANDIFY GUIDE 
Color Psychology

 

PINK

PINK

Positive attributes: Femininity, playfulness, immaturity and unconditional love, imagination, passion, transformation, creativity.

Negative associations: Outrageousness, nonconformity, flippancy, impulsiveness and eccentricity.

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BLUE

BLUE

Positive Associations:

Sea, sky, stability, harmony, peace, calm, trust, dependability, strength, loyalty, logic, security.

Marcus Harris

Marcus Harris

Account Director

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PURPLE

PURPLE

ORANGE

ORANGE

Positive Associations: Friendly, cheerful, confidence, creativity, adventure, enthusiasm, success, energy, value

Negative implications: Deprivation, frustration, frivolity, immaturity, ignorance, sluggishness

WHITE

WHITE

Positive Associations: Innocence, goodness, cleanliness, clarity, purity, simplicity, sophistication, freshness and humility, minimalism

Negative implications: Sterility, coldness, unfriendliness, elitism, isolation, emptiness

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YELLOW

YELLOW

Positive Associations: optimism, clarity, warmth, happiness, positivity, creativity, extravert

Negative implications: Irrational, fear, caution anxiety, frustration, cowardice
"Yellow is widely considered a cheerful hue, but too much yellow can also trigger feelings of anger, frustration, fear, and anxiety. This is because it’s the most difficult color to take in. It’s enough to make babies cry in some studies.

Camilla Jones

Camilla Jones

Positive Associations: Excitement, youthful, bold, love, take action, passion, romance

Negative implications: Stop, danger, warning, pain

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