Positive attributes: Femininity, playfulness, immaturity and unconditional love, imagination, passion, transformation, creativity.
Negative associations: Outrageousness, nonconformity, flippancy, impulsiveness and eccentricity.
Positive Associations: Friendly, cheerful, confidence, creativity, adventure, enthusiasm, success, energy, value
Negative implications: Deprivation, frustration, frivolity, immaturity, ignorance, sluggishness
Positive Associations: Innocence, goodness, cleanliness, clarity, purity, simplicity, sophistication, freshness and humility, minimalism
Negative implications: Sterility, coldness, unfriendliness, elitism, isolation, emptiness
Positive Associations: optimism, clarity, warmth, happiness, positivity, creativity, extravert
Negative implications: Irrational, fear, caution anxiety, frustration, cowardice
"Yellow is widely considered a cheerful hue, but too much yellow can also trigger feelings of anger, frustration, fear, and anxiety. This is because it’s the most difficult color to take in. It’s enough to make babies cry in some studies.