I am so excited you have enrolled in Brandify For Success!
I am honored to coach you on your branding journey.
By taking time to clarify the foundation of your brand, you will be able to lead a business that is intentional and deliver consistent, high-quality experience to your clients.ts.s.ou stand out in a sea of competition and build brand recognition, trust and loyalty.
It's my passion to support you to create a powerful brand identity so you can attract your ideal clients! You're clear and concise brand will be instantly recognizable, help you stand out in a sea of competition and build brand recognition, trust and loyalty.
So, let's get branding so you can launch your business, start making money doing what you love and make a bigger impact in the world by sharing your gifts!
HOW THE PROGRAM WORKS
BRANDIFY FOR SUCCESS - BRAND IDENTITY ACCELERATOR COURSE
Live Q&A Calls:
When: Every 1st and 3rd Wednesday of each month
Time: 3:00 - 4:30PM, PST
It's my passion to support you to create a powerful brand identity so you can attract your ideal clients! Your clear and concise brand will be instantly recognizable, help you stand out in a sea of competition and build brand recognition, trust and loyalty.
This is private to our BFS Program Group only.
This private Facebook group will be the perfect place to get to know other business owners, brainstorm new ideas, find new collaborators, get feedback, and to ask questions.
Access BFS Course Content
All course content is available on this course portal including:
Resources Page - Includes recommended apps and websites, tips and tools, products, recommended reading, TedTalks, etc.
Recordings of lessons and Live Q&A meetings.
Plus: I decided to add a bonus. ~ You have lifetime access to all course content and materials.
5 Key Benefits of Branding Your Business:
Your brand attributes provide clarity in all areas of your business so that you can easily make decisions with intention and that each decision aligns with the core essence of your brand.
Your brand conveys the essence of your business instantly.
By taking tim - Select your font pairings from done-for-you font pairings that work list. that is intentional and deliver consistent, high-quality experience to your clients.
Branding gives you a professional presence.
Consistently employing your brand across all mediums and platforms builds brand awareness, customer trust and loyalty. ... Which is a recipe for increased sales!
BFS COURSE OVERVIEW
01. Define your brand attributes.
By taking time to clarify the foundation of your brand, you will be able to lead a business that is intentional and deliver consistent, high quality experience to your clients.
In this chapter you will:
Determine the focus of your business.
Write your brand purpose statement.
Clarify your core values.
Define your niche and ideal client.
Review your competition
Identify your unique value proposition.
Clarify your brand's look and feel based on the essence of your brand.
Make a final list of your guiding brand attributes.
02. Choose Your Color Palette.
In this chapter, you will strategically create the perfect brand color palette that connects with your ideal client on an emotional level. There are 3 methods you can use to choose your colors.
Fast and Easy - Choose your colors based on Color Psychology.
Creative and Fun - Choose your colors based on color psychology and creating a strategic mood board.
Refined and More Advanced - Refine your color palette from doing the above with Color Theory.
03. Select Your Brand Font Pairings
In this chapter, you will select your brand's font pairings that align with the personality of your brand. Again, I offer two methods to do this:
In this module, you will create your brand guidelines and assets. pairings that worklist.
Refined and More Advanced - Learn all about fonts and how they convey feelings and personality. Then, choose your own font pairings!
04. Design Your Logo
This module guides you through designing your logo. As always, I offer two ways to do this:
Fast and Easy - Create a wordmark logo that conveys the essence of what your brand is all about.
More in depth approach - Learn all about the principles of good logo design. Create a combination logo. (Wordmark + Graphic Icon)
05. Create Your Brand Guidelines
In this module you will create your brand guidelines and assets.
Create your brand board infographic - A reference of all of your brand elements displayed in an easy to read infographic.
Compose your brand guidelines book - This is a complete guide that details all of the elements of your brand. You can use this guide when working with your team so that all of the marketing and collateral materials you create are consistently on brand.
06. Design Your Brand Collateral Assets
It's time to show your brand to the world! I will show you how to create branded marketing and collateral materials using the free software program, Canva. You will design:
Branded Stationary - use for contracts, etc.
Instagram post templates