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M.01 | L.04 How To Select Your Brand Images


LESSON GOALS: Learn how to strategically choose images that visually tell your brand story.


OVERVIEW:

- Tips on how to choose the RIGHT images that align with your brand. PDF

-




STEP 01


Use color psychology



Consult the color psychology guide, and choose one or two colors that evoke the emotions you want your customers to feel when interacting with your brand.



Brandify Color Psychology Guide-5
.pdf
PDF • 2.57MB



STEP 02


put together a brand image board



Once you select a color, say for example, blue - You will want to choose the perfect shade of blue that looks great with your brand imagery. To do that, you will create a brand image board.


DIRECTIONS:

  1. Go to your Brandify Wix Template

  2. Go to the "B. Design Tab" & Sub Tab

  3. -> Click on Font Color Image Board

  4. Here, you can add images that match your brand

  5. Take a screenshot of your image board





STEP 03


choose the perfect color shade

based on your brand images




Next, you will use the Coolors.co color generator app to create a color palette for you from your image board.


DIRECTIONS:

1. Go to Coolors.co

2. Upload your screenshot or a photo of your work

3. Use the color dropper to add specific colors to your palette

4. Click "Export" -> "Palette Generator"

5. Screenshot the Colors AND the Hex Codes.


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