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M.01 | L.04 Choose Your Brand Colors


LESSON GOALS: By the end of this lesson, you will choose the PERFECT brand colors that attract your ideal customers!


OVERVIEW:

I have created a 3-Step Process to strategically choose your brand color palette.


STEP 01 - Use color psychology

STEP 02 - put together a brand image board

STEP 03 - choose the perfect color shade based on your brand images




STEP 01


Use color psychology



Consult the color psychology guide, and choose one or two colors that evoke the emotions you want your customers to feel when interacting with your brand.



Brandify Color Psychology Guide-5
.pdf
PDF • 2.57MB



STEP 02


put together a brand image board



Once you select a color, say for example, blue - You will want to choose the perfect shade of blue that looks great with your brand imagery. To do that, you will create a brand image board.


DIRECTIONS:

  1. Go to your Brandify Wix Template

  2. Go to the "B. Design Tab" & Sub Tab

  3. -> Click on Font Color Image Board

  4. Here, you can add images that match your brand

  5. Take a screenshot of your image board





STEP 03


choose the perfect color shade

based on your brand images




Next, you will use the Coolors.co color generator app to create a color palette for you from your image board.


DIRECTIONS:

1. Go to Coolors.co

2. Upload your screenshot or a photo of your work

3. Use the color dropper to add specific colors to your palette

4. Click "Export" -> "Palette Generator"

5. Screenshot the Colors AND the Hex Codes.


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